In our meeting, we talked over the concept and agreed that the video should be about one dramatic play in a football game that ends with a touchdown. The deadline was rather tight, so this is one of those times I only did storyboards in a thumbnail form, which is a proportionately smaller version of what finished boards would look like, a time-saving measure. This worked quite well because there wasn't any dialogue to plan out in and amongst the action.
The research was fun. I cobbled together every bit of reference depicting exciting football maneuvers, and started to flesh out the storytelling in broad strokes. Afterward, I did a tighter version that would fit as closely into a one-minute format that I could, from which Jesse Sandifer was able to have his team flesh out a fine looking piece of animation. Quite a successful collaboration, I think.